Canada West introduces BioSteel as presenting sponsor of Hardy Cup
Nov. 4, 2024 – One of Canada West's marquee championship events has a new presenting sponsor.
Canada West and BioSteel, a leading Canadian brand specializing in clean, healthy hydration and sports nutrition, have announced a multi-year agreement that will see BioSteel become the presenting sponsor of the Hardy Cup, the conference's annual championship football game.
The announcement comes in the lead-up to the 87th BioSteel Hardy Cup, which will take place this Saturday afternoon (Nov. 9) at Griffiths Stadium in Saskatoon, Sask. This year's championship game features provincial rivals Regina and Saskatchewan, who both pulled off dramatic comeback wins against higher seeded opponents in the semifinals last weekend.
It'll be just the second time the rivals will meet in Hardy Cup, and the first time since 2002.
Kick-off is set for 1 p.m. CST. The game can be viewed on Canada West TV - Powered by BioSteel, and on SaskTel & Telus as part of the Canada West Football Showcase.
“As the official Hydration Sponsor of Canada West, we are excited to welcome BioSteel as the presenting sponsor of the Hardy Cup," said Rocky Olfert, Canada West’s Managing Director. “The Hardy Cup is one of the most prestigious events on our Canada West calendar, showcasing elite student-athletes who are leaving it all out on the field. The partnership with BioSteel will allow us to place an even greater spotlight on our incredible student-athletes as we celebrate their accomplishments and continue to grow the game of football in western Canada.”
The partnership announcement comes a week after the two organizations announced a multi-year partnership that sees BioSteel become the new presenting sponsor of Canada West TV.
First awarded in 1922, the Hardy Trophy is one of the most prestigious trophies across the Canadian sporting landscape. As a company committed to celebrating and empowering university athletes across Canada, becoming the presenting sponsor of the Hardy Cup was a natural fit for BioSteel.
“As a brand rooted in supporting athletes at every level, BioSteel is proud to be the presenting sponsor of the 87th Hardy Cup Championship,” said Dan Crosby, CEO of BioSteel. “This partnership reflects our commitment to fueling high performance with the cleanest, most effective hydration and sports nutrition products available. We’re excited to bring BioSteel directly to fans and athletes alike at such a prestigious event, celebrating the dedication and passion that university sports represent.”
For more information about BioSteel and its clean, healthy hydration products, visit www.biosteel.ca or follow BioSteel on social media at @BioSteelSports.
About BioSteel
BioSteel is a leading sports hydration and nutrition brand, delivering clean, high-performance solutions trusted by professional athletes, top universities, and teams across North America and Europe, including major organizations like the NHL, MLB, NFL, MLS, NBA, and their affiliates. Alongside hydration, BioSteel offers premium protein and sports nutrition products, catering to athletes, fitness enthusiasts, and those striving for a healthier lifestyle. Committed to excellence, BioSteel equips top athletes and active individuals with the essential tools to reach peak performance and sustain wellness every day.
About Canada West
As the leading university athletic conference in the country, Canada West is home to student-athletes that excel in the classroom and their communities. The conference is comprised of 17 member institutions spanning from Victoria to Winnipeg, with over 3,200 student-athletes competing across 14 sports. Canada West’s mission is to train leaders and build champions by providing leadership in the delivery, regulation, and promotion of university level high performance sports programs throughout western Canada.