Canada West, Baron Rings ink partnership agreement

Canada West, Baron Rings ink partnership agreement

EDMONTON – Canada West has teamed up with Baron Rings on a multi-year agreement, as the Canadian company was named the conference’s exclusive jewelry provider Thursday.


  • Canada West and Canadian jewelry manufacturer Baron Rings have signed a multi-year partnership agreement
  • Baron becomes the exclusive jewelry provider for Canada West
  • Details about a new conference initiative supported by Baron to honour top student-athletes each season will be announced at a later date

The agreement will see Baron work with the conference to help enhance the Canada West brand through recognition of outstanding student-athlete success, while working with conference members to deliver high-quality custom championship rings.

Details of a new Canada West initiative aimed specifically at honouring the conference’s top student-athletes annually will be announced later this season.

Baron will also assist Canada West in enhancing the conference’s Football Alumnus of the Month program, providing a gift each month during the CFL season to a former conference player now excelling professionally in the CFL.

“We are very excited to be working with an innovative and cutting-edge company like Baron Rings. This agreement allows us to expand the brand of Canada West through our championships, but more importantly, it allows us to honour and recognize student-athletes in a new way,” said Canada West Managing Director Rocky Olfert.

Canada West marks the latest organization Baron has partnered with, after the company created championship rings for the NBA’s Cleveland Cavaliers, the 2017 MLS Champions Toronto FC, and Hockey Canada to name just a few.

"Everyone at Baron is very excited about partnering with Canada West. The conference has been a powerhouse in Canadian university athletics for generations, and Baron is thrilled to join the ride,” said Kevin Kloostra, Manager of Business Development for Baron Rings. “We wish the best to each CW member this season in their quest to become conference and national champions."

About Baron Rings

Baron Rings is one of the largest championship ring producers in North America and we provide the most advanced ring making processes in the world. We are able to create whatever you can imagine thanks to our innovative and unique 3D design and print system that is ahead of the competition in every way. Our designers have over 50 years of experience combined.

Baron started as a family business in 1988 and has continued the family-like model that customers look for in business partnerships. Here at Baron Rings we believe every ring has a story and we dedicate our craft to make sure your ring tells your story. If you can dream it, we can build it.

About Canada West

Since 1972, Canada West (CW) has been a leader in Canadian university sport, working to provide our student-athletes the opportunities to excel in sport, the classroom, and their communities. CW and our 17 members from across British Columbia, Alberta, Saskatchewan, and Manitoba collectively carry on a legacy of competitive excellence, as our champions proudly go on to represent the conference at U SPORTS national championships.

Canada West – training leaders, building champions.