BioSteel named presenting sponsor of Canada West TV

Canada West and BioSteel to showcase student-athlete success through multi-year partnership

Oct. 30, 2024 – Canada West TV will now be fuelled by the power of Canada’s leading sports hydration company.

Canada West is excited to introduce BioSteel, a leading Canadian brand specializing in clean, healthy hydration and sports nutrition, as the new presenting sponsor of Canada West TV.

The partnership is a natural fit for two organizations committed to supporting the success of Canada’s top student-athletes.

“We are excited to welcome BioSteel as the official Hydration Sponsor of Canada West and activating through Canada West TV, the Hardy Cup, and our Players of the Week,” said Rocky Olfert, Canada West’s Managing Director. “BioSteel is a brand that athletes everywhere know and trust. Both organizations are dedicated to helping athletes reach their full athletic potential. We are excited for the opportunity this partnership presents to raise the profile of university sport in Canada and place an even greater spotlight on our incredible student-athletes.”

The multi-year agreement will see BioSteel branding integrated into all Canada West TV webcasts, along with additional integrations into select Canada West championship events.

BioSteel will also become the official presenting sponsor of the conference’s Players of the Week feature, which places a spotlight on student-athlete success stories from across the conference’s 14 sports.

"At BioSteel, we are committed to supporting the next generation of Canadian athletes with clean, effective hydration and sports nutrition products that help them perform at their best,” said Dan Crosby, CEO of BioSteel. “Partnering with Canada West allows us to celebrate and empower university athletes who exemplify the dedication and drive that fuel success in sport. We’re thrilled to play a role in highlighting their achievements and contributing to the growth of university athletics across Canada.”

For more information about BioSteel and its clean, healthy hydration products, visit www.biosteel.ca or follow BioSteel on social media at @BioSteelSports.


About BioSteel

BioSteel is a leading sports hydration and nutrition brand, delivering clean, high-performance solutions trusted by professional athletes, top universities, and teams across North America and Europe, including major organizations like the NHL, MLB, NFL, MLS, NBA, and their affiliates. Alongside hydration, BioSteel offers premium protein and sports nutrition products, catering to athletes, fitness enthusiasts, and those striving for a healthier lifestyle. Committed to excellence, BioSteel equips top athletes and active individuals with the essential tools to reach peak performance and sustain wellness every day.

About Canada West

As the leading university athletic conference in the country, Canada West is home to student-athletes that excel in the classroom and their communities. The conference is comprised of 17 member institutions spanning from Victoria to Winnipeg, with over 3,200 student-athletes competing across 14 sports. Canada West’s mission is to train leaders and build champions by providing leadership in the delivery, regulation, and promotion of university level high performance sports programs throughout western Canada.

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About Canada West

Since 1972, Canada West (CW) has been a leader in Canadian university sport, working to provide our student-athletes the opportunities to excel in sport, the classroom, and their communities. CW and our 17 members from across British Columbia, Alberta, Saskatchewan, and Manitoba collectively carry on a legacy of competitive excellence, as our champions proudly go on to represent the conference at U SPORTS national championships.

Canada West – training leaders, building champions.